The political right is on a winning streak online, gaining attention, the power to shape narratives, and securing a majority in society. With provocative messages, emotive imagery, and sophisticated communication strategies, it reaches millions of people and pushes the boundaries of what is acceptable to say. Progressive movements are increasingly falling behind. But how can we change this? How can we ensure our ideas get through, inspire people, and regain the initiative in the digital sphere?
Together, we’ll develop a toolkit for effective digital communication that ties in with our offline activities and community-building efforts in both spheres: from storytelling, content creation, and outreach strategies to building active communities. We’ll try out methods and tools firsthand and learn how to combine online campaigns with street actions and political organizing. After all, effective communication doesn’t end at the screen. We’ll also practice public speaking, presenting ourselves convincingly, and conveying clear, powerful messages—both on camera and on stage.
Furthermore, we’ll take a close look at the mechanisms of digital platforms: how do they really work today, and which of our assumptions are outdated? Why does some content spread rapidly, while other content barely gains visibility? And what can we learn from successful campaigns?
Drawing on successful, progressive examples from around the world, we show how communication can inspire people and shift the balance of political power—so that we do not leave the digital public sphere to the far right.
Modules
- Basics of digital organizing and how to integrate it with offline activities
- Campaign strategy and planning
- Social media masterclass with a focus on video content
- Audiences and engagement
- Small-donor fundraising
- Testing, metrics, and analytics
- Public speaking and rhetoric with a focus on short videos
This course is for you if...
- You want to reach people online and through social media, but aren’t sure how best to expand your reach;
- you want to learn how to make the most of various digital tools and which ones best support your offline activities;
- you want to convey your message more effectively, both verbally and in writing, and communicate with greater confidence.
Speakers
Course Lead
: To be confirmed
European Center for Digital Action
The European Center for Digital Action (ECDA) supports progressive organizations, parties, and movements in building people-powered campaigns across Europe. Through training, expert advice, digital organizing, fundraising, and innovative technology, ECDA helps campaigners engage supporters, grow communities, and mobilize for change. It promotes meaningful relationships, shared learning, and cross-border collaboration to strengthen progressive impact.
Are you sure this course is right for you?
Then sign up right away! The sooner you sign up, the sooner you'll secure a spot.
Frequently Asked Questions
Do all courses last a week?
Yes, all courses at the Impuls Academy take place at the same time and last one week. They are part of a supporting program that complements the courses and facilitates reflection, deeper understanding, and networking. It is therefore essential to be present on site for the entire week.
Who is the Impuls Academy intended for?
Our program is designed primarily for people who are active in grassroots groups or who work in associations and nonprofit organizations. We also cater to individuals from labor unions, academic settings, and other institutions who are socially and politically engaged.
How much experience should I already have?
The Impuls Academy does not generally require a specific level of experience. However, it is primarily intended for participants who have been politically active for some time. Above all, it is important that participants have a desire to apply what they learn in practical ways afterward. Most of those who participate in the Impuls Academy have been active for several years.
When and how often does the Impuls Academy take place?
The Impuls Academy has been held since 2024, typically once a year in the spring. In addition, the organizations Humus and radius—which jointly organize the Impuls Academy—offer other continuing education programs, such as the “Tipping Points” workshop weekends. There are also occasional shorter-format events associated with the Impuls Academy.
How much does the Impuls Academy cost?
Who organizes the Impuls Academy?
The Impuls Academy is organized as part of a collaboration between the organizations Humus and radius. These organizations bring diverse experiences in the civil society sector to the table and complement each other well. The team shares a deep passion for progressive political work and extensive experience in social movements.